Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas high-end jets are tempting buyers with their streamlined shapes, plush cabins - and significantly, their usage of alternative fuels.

Fuel manufacturers and jetmakers are keen to display unique forms of aviation fuel deemed less damaging to the climate, from utilized cooking oil to the noticeably less attractive meat waste.

Business jet operators, like airlines, have bowed to environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that embracing renewable fuel to curb emissions might make company jets more attractive to ecologically conscious purchasers - particularly corporations facing concerns over sustainability from investors or green campaign groups.

The availability of less polluting personal jets might likewise spare the abundant and popular the unfavorable publicity experienced by Britain's Prince Harry and his wife Meghan over a recent private jet journey to southern France.

Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.

The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief business officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

Some of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions worldwide, however can discharge, on average, approximately 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has defended his occasional use of private jets to ensure his family's safety, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his itinerary have actually added fresh difficulties for an industry already aiming to validate its contribution to cutting business costs.

"Incidents of flight shaming involving using private jets are unfortunate when you consider that our industry has provided fuel efficiency enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and wealthy buyers. According to market information, billionaires just have a 19% company jet .

But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for checking out aircrafts - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.

Environmentalists and some experts stay doubtful that biojetfuels, usually combined 50-50 with kerosene, will make a substantial influence on public understandings about luxury travel.

"No quantity of jatropha curcas or Brazil-nut fuel can make service jets look eco-friendly," stated air travel expert Richard Aboulafia.

Demand from organization jet operators for sustainable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production approximately 150 million gallons by 2022.

Corporate charter business and experts are also seeing more interest from consumers who wish to purchase carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his business recently finished for a Fortune 500 business.

"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I believe people are becoming more mindful of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)